The Other Side

Role: Agency producer
Agency: Wieden + Kennedy London
Creative directors: Scott Dungate, Graeme Douglas
Creatives: Scott Dungate, Graeme Douglas, Paul Knott, Tim Vance
ECDs: Tony Davidson, Iain Tait
Production company: Somesuch & Co
Director: Daniel Wolfe
Producer: Dougal Meese
Editorial company: Tom Grove Carter @ Trim
VFX company: The Mill
Sound: Anthony Moore @ Factory
Interactive production company: Stinkdigital

The campaign was picked up by Time, Forbes, Top Gear and Pistonheads, and made the front page of Reddit. In advertising evaluation research, the video scored 58% for captivation, versus the car ad norm of 34%. Of the traffic driven to the video, 90% was organic, and there were more than 90,000 social network shares. Traffic to the Honda Civic website doubled due to click-throughs from the video experience. Find out more about the project here.